The second in the series of spin-off Firestarters events for the Search Marketing community, conducted at and with Google UK, is happening next week. This one is on the subject of mobile - such a rich subject right now so plenty to talk about, but we'll be theming it less around best practice and more about what the future could look like, and how that impacts on what marketers need to think about today.
To help us we have one of the smartest mobile practitioners I know, Simon Andrews of Addictive Mobile, alongside Gareth Jones (Head of Online Marketing at Carphone Warehouse), Gareth Davies (Online Marketing Manager at Vodafone), and Husayin Savas who is a mobile ads product manager at Google.
As with the first event, we'll be running a series of short provocations followed by debate and Q & A, and I'll be doing the hosting alongside Google. The event will be held at Google UK offices on the 15th August (starting 6.00pm). It's invite only, but as always I have some invites to give away to readers of this blog - if you'd like one then please contact me and I will notify the successful applicants.
The original quarterly Firestarters events for planners continue of-course - the next one will be taking place on 26th September so note the date and watch this space for more on that soon.
