This is genius. From artist Chris O'Shea. Fun, interactive, doing stuff with people rather than at them. Wonder how long before an advertiser uses this idea...
Hand from Above from Chris O'Shea on Vimeo.
Only Dead Fish is a blog and digital consultancy run by Neil Perkin. Neil is the author of three best-selling books on the intersection of business transformation and organisational agility: Building the Agile Business, Agile Transformation, and Agile Marketing (all through Kogan Page), and the curator of Google Firestarters