Blog Action Day - the annual event that unites the world's bloggers in
posting about the same issue on the same day - is here again. I've participated since it began in October 2007, when the subject was the environment. Last year it was poverty. This year, change.org have taken it over and the subject is climate change. I've no idea whether this kind of thing makes a difference, but 3,700 blogs with 10 million readers have already signed up and if it promotes discussion in any way, it's worth doing. So I've signed up again. And you can do so too, here.
Only Dead Fish is a blog and digital consultancy run by Neil Perkin. Neil is the author of three best-selling books on the intersection of business transformation and organisational agility: Building the Agile Business, Agile Transformation, and Agile Marketing (all through Kogan Page), and the curator of Google Firestarters
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