Post Of The Month - February 2015 - The Vote

Thanks for the nominations. Another good list this month. So our vote is between:

Marketing Needs to Become More Unprofessional by Craig Mawdsley

Brand, Bullshit and Beyond by Bob Hoffman

Intimate Data Will be the Key to the Internet of Things by Tom Goodwin

My Own Life by Oliver Sacks

Why Do We Pay Pure Mathematicians? from Ben Orlin

The Art of More: A Strategists Manifesto by Nick Kendall

And you can vote below:

Post of the Month - February 2015 - Nominations


It's time to open up nominations for Post of the Month. As always, plenty to choose from but I have put up a starting list below of my own favourites. Please do add to these by nominating any good posts that were posted in February in the comments below or direct. So my starting list is:

Marketing Needs to Become More Unprofessional by Craig Mawdsley

Brand, Bullshit and Beyond by Bob Hoffman

Intimate Data Will be the Key to the Internet of Things by Tom Goodwin

My Own Life by Oliver Sacks

Feel free to add to these.

This Week's Favourite Fraggl Links


Here are my favourite links from this week curated by Fraggl:

And of-course you can sign up to Fraggl here.

The Role of Short-Term Wins in Organisational Change

I'm a big fan of the value of short-term wins in helping to support, and generate momentum for, change in companies. In Leading Change, John Kotter has a pithy summary of why they work. The role of short-term wins:, he says, is to (and I quote):

  • Provide evidence that sacrifices are worth it: Wins greatly help justify the short-term costs involved
  • Reward change agents with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation
  • Help fine-tune vision and strategies: Short-term wins give the guiding coalition concrete data on the viability of their ideas
  • Undermine cynics and self-serving resisters: Clear improvements in performance make it difficult for people to block needed change.
  • Keep bosses on board: Provides those higher in the hierarchy with evidence that the transformation is on track.
  • Build momentum: Turns neutrals into supporters, reluctant supporters into active helpers, 

He goes on to say that a good short-term win needs to be visible (so that large numbers of people can see for themselves whether the result is real or just hype), unambiguous (so there can be little argument over it) and clearly related to the change effort (so the context is clear). Significant issues can occur when a change programme does not systematically plan for the creation of short-term wins.

Makes a whole bunch of sense.