Performance Firestarters 9: The Power of Feeds


For the ninth in our series of Firestarters events for the Performance Marketing community will be focusing on Feeds and APIs, which are changing the advertising landscape in a unique and potentially powerfully way. As well as talking about how the smartest agencies are using feed data to improve campaign results and bring new levels of contextual relevance to messaging, we'll also thinking about the future and where the application of this kind of data might lead us, including how AI and machine learning might be used to adapt approaches to marketing. So plenty of interesting stuff to talk about, and to help us we have three excellent expert speakers: 

  • Alistair Dent, Head of Product Strategy at iProspect (the UK's largest performance agency)
  • Visar Shabi, CTO at Brainlabs digital, the 'scientific' PPC agency
  • Kris Tait, business director for Croud, one of Google's fastest growing Search agency

The event takes place on September 2nd, 6.00pm at Google Central St Giles, London. I have some free passes to give away to readers of this blog so if you'd like one, message me direct or leave a comment below.

Post of the Month - July 2015 - The Vote

Thanks for the nominations. So our vote this month is between:

The AdBlocking Revolution is Months Away by Charles Arthur

Strategy – what the #@*! is it anyway? from James Caig

Brand Building in the Age of Invisible Technology from Pats McDonald

Romancing the Ordinary by Adam Morgan

How Many People Saw LandRover Adventuregram on Instagram? by Mat Morrison

See, Think, Do, Care Winning Combo by Avinash Kaushik

And you can vote below

Post of the Month - July 2015 - Nominations


It being a new month, it's time to open nominations for Post of the Month - so if there is a great post that you've read over the past month and would like to put forward, please do so directly or in the comments to this post. I was away for a couple of weeks this month, so I have a starting short-list as usual, but please do add to these and then I will stick them up for a vote in a day or two. So my starting are:

The AdBlocking Revolution is Months Away by Charles Arthur

Strategy – what the #@*! is it anyway? from James Caig

Brand Building in the Age of Invisible Technology from Pats McDonald

Romancing the Ordinary by Adam Morgan

Do add your own nominations.

The Future of Agencies


I'm currently conducting a major research project focusing on the future of agencies, working with Econsultancy. It's a revamp of the report I did three years ago on the same subject. As part of it I've been interviewing a large number of senior agency-side personnel from around the world working in all types of agency from the big management consultancies to traditional above the line creative agencies, from digital and technology focused agencies to major media agencies to newer content marketing focused outfits. Some truly compelling and (dareisayit) potentially transformative stuff has already come out of it. It seems as though a LOT has changed over the past two years. 

I'll be giving a first take on our findings in a webinar on 22nd of July. If you'd like to sign up for that, and get an early preview of the key findings you can do so here:

22nd July 9.00AM London time
22nd July 5.00PM London time