Agile Planning (Redux)

The smart guys at LHBS in Vienna asked me to give a talk on Agile Planning earlier this week as part of their series of "Uncomfortable Talks" designed to promote some good, challenging thinking on the practice of communications and planning. It was helpful in bringing together a bunch of disparate thoughts I've long had around this subject but if I'm honest, it was difficult to know where to stop - it's a subject that touches so much of what we do, so there's a lot more I could've talked about. But I guess central to my theme here is that though there is much talk of the impact of digital, particularly around social media platforms, and the importance of failing fast and so on, my sense is that the kind of fundamental change that is required won't happen unless we actually change the way we do what we do and the culture that surrounds that.

You'll note that I reference the thoughts and concepts of a number of smart thinkers in the talk and I've done my best to attribute clearly wherever I can. At the start of the talk, I showed the short film (above) of John Jay talking about creativity. As well as being a brilliantly insightful two and a half minutes of film, he also frames rather wonderfully a number of the themes I then went on to talk about. I hope you like it.

Agile planning

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HT to Asi for the John Jay link

Comments

[James Caig]

Thanks for sharing Neil - this is brilliant.

It does indeed touch on so many themes and ideas that feel imperative right now - the notion of agility does, I think, provide a lovely term where all this stuff can coalesce.

Loads to chew on here for both client organisations we work with, and agency organisations we work for. Exciting times...

[neilperkin]

Thanks James - appreciate the good words.

[Stefan]

Thanks again for coming over Neil, it was great having you in Vienna.

If you are interested in the other Uncomfortable Talks, here is the link to the Vimeo Channel, where you will soon also find your talk ;-) http://vimeo.com/channels/untalk

[Andrew Korf]

one of the best ive seen in a while

[Savio @ family rooms in goa]

I liked the video above and the presentation below.

[Alessandro]

Neil, great presentation. We are a company that works with communication business in Brazil. When you say "creating as many choices and options as possible for clients.instead of generating one solution." is it a reality already for your clients or you are starting it now??

[K Bordwell]

Thanks for posting this presentation, it's really helpful, particularly for helping to explain to my colleagues where things are headed now.

[micky]

Nice video.
This is wise man.