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Neil Perkin


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January 08, 2010

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Thomas Wagner

I nominate "Slaves of the feed – This is not the realtime we’ve been looking for", by Thomas Petersen
http://000fff.org/slaves-of-the-feed-this-is-not-the-realtime-weve-been-looking-for/

Let me quote the beginning of his post.
"Let’s start with what most people probably can agree. Information is accumulating online. The amount of available information is increasing at an exponential rate, some say it doubles every second year. This mean that any illusion of being able to stay up to date with everything that is going on is utopian and has been probably since Guttenberg invented the press.

Most people know this, yet that is exactly exactly what we all seem to be doing."

neilperkin

Thanks Thomas :-)

Nicole

My vote 4 the month goes to gerd leonhard. Wonderfully and eloquently put

Simon

Sadly still not reading much (this series is my monthly crib sheet!) but I did enjoy this post from Anil Dash - http://dashes.com/anil/2009/12/life-on-the-list.html

neilperkin

Thanks all. Some good nominations there...

Tim Malbon

I would like to nominate http://radar.oreilly.com/2010/01/skinner-box-theres-an-app-for.html for being the most thoughtful and well written post about digital living and being as stimulusaholic... I disagree with Jim but at least he's writing from a position of actually knowng what he's talking about. Also interesting to see this on O'Reilly Radar.

neilperkin

Thanks Tim - good nomination. OK folks, gonna stick up the vote soon.

Mark Sargent

I nominate http://anaandjelic.typepad.com/i_love_marketing/2009/12/i-dont-care-about-why-people-do-things-i-care-about-how-they-do-them.html

Ana Andjelic's article discovers + demonstrates, what I believe (and want) to be a universal principle for this, our new advertising age. It's potential is to replace conventional brand strategic processes from asking why the consumer does something with the simple observation of how she does it. Thereby adopting more immediate and conclusive observations from digital for conventional branding. "MAKE MY LIFE EASIER" would be the principle and Ana's insights explains how this is done (for the consumer as much as from the brand strategist).

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