So. I have some big news about me. After 14 years (yes,
count 'em) at IPC Media, I have decided to leave and start up my own
business. This has been no small decision for me. IPC
is a great business with some great brands and some great people. But the desire to do my
own thing has been burning away inside of me
for sometime, so I've decided to do something about it. I've been at
the centre of defining and implementing digital strategy for one of the
biggest media owners in the UK for a number of years now, but there are
so many interesting people out there doing so many interesting things.
The opportunity to work with new people, finding new solutions to new
problems, is too good to miss.
So I shall be consulting in the areas about which I am truly
passionate:- digital content strategy, digital commercial strategy, and social technologies. Many of the areas, in fact, that I have written
about at length here. More on all that to follow. But its important to
say that I truly believe that you cannot optimise one, without a good
understanding of the others. And I believe that everything we do has to
be focused on effectiveness and results.
The good news is that my ex-employer, IPC Media, will be my first client. So this is not an end, it is very much a beginning. This blog has long been, and will continue to be, an outlet for my
thinking and a vehicle for interaction and discussion about the things
I believe. But it was time to put my money (and my livelihood) where my
mouth is. We live in changing and challenging times. But out of change
and challenge comes opportunity. To quote Paul
Arden: "Don't look for the next opportunity. The one you have in hand
is the opportunity."
My door is open. My e-mail address is top right. If you're interested in working with me, I'd love to hear from you.

Best of luck!
Posted by: Rob Mortimer | January 15, 2010 at 10:08 AM
Congratulations Neil. Very exciting :)
Posted by: andy | January 15, 2010 at 10:10 AM
It'll be the time of your life ... and if I or the guys can help in any way, you just have to shout. Wonderful news and congrats.
Posted by: Rob @ Cynic | January 15, 2010 at 10:17 AM
That is so awesome, congratulations Neil!
Exciting times. All the best. And celebratory drinks! It's a good time to visit the German bar on Southwark Street ;)
Posted by: Willem van der Horst | January 15, 2010 at 10:17 AM
Wow - congrats and good luck!
Posted by: Dan Thornton | January 15, 2010 at 10:21 AM
Brilliant news - congratulations!
Posted by: Le'Nise Brothers | January 15, 2010 at 10:27 AM
wishing you the best of everything
A
Posted by: Asi | January 15, 2010 at 10:35 AM
Very exciting. Any help I can give: give me a shout
Posted by: Vic Houghton | January 15, 2010 at 10:43 AM
Drop me a mail: paul.colman@wk.com
Posted by: Paul H. Colman | January 15, 2010 at 10:45 AM
fantastic news - congrats and good luck. onwards & upwards for a cracking 2010!
Posted by: Katy | January 15, 2010 at 10:48 AM
Congrats and best wishes, Neil. These are exciting times ;)
Posted by: Gavin Heaton | January 15, 2010 at 10:54 AM
Thanks all for the kind words - I really appreciate the support :-)
Posted by: neilperkin | January 15, 2010 at 10:56 AM
Great news! Best of luck! MAY THE FORCE BE WITH YOU! :)
Posted by: claudinho | January 15, 2010 at 10:57 AM
wow, congrats and best of luck mate.
Can i have your old job ;)
E
Posted by: eaon | January 15, 2010 at 10:58 AM
Great stuff Neil. Congrats!
People have been telling me to do my own thing for years. I just can't get my head around doing it. So I am both envious and proud of you.
Best...Stan
Posted by: Stan Lee | January 15, 2010 at 11:04 AM
All the best, Neil, on your new journey. I will continue to look forward to your insightful posts which is only likely to be enriched with your own venture :)
Posted by: Subbu | January 15, 2010 at 11:07 AM
Congrats! That's utterly brilliant.
Best of luck mate.
Posted by: Will | January 15, 2010 at 11:11 AM
Thanks guys - appreciate the kind words - it really means a lot
Posted by: neilperkin | January 15, 2010 at 11:20 AM
Kudos on the bravery to go out on your own.
Drop me a line at my new email - brett.macfarlane@ddb.fr if in Paris. Or anytime to chat about exploring collaboration.
Posted by: Brett T T Macfarlane | January 15, 2010 at 12:02 PM
Very good. Let's discuss soon
Posted by: david cushman | January 15, 2010 at 12:13 PM