Early last year Paul shared an excellent presentation on What's Next In Marketing & Advertising. At the time, I commented to him that I thought there might be a media and content perspective that would compliment what he was saying, and he said he'd love to see it. So his presentation became the inspiration for What's Next In Media (which happily has had almost 40,000 views since it was put up on slideshare a year ago).
Anyway, the good news is that he's done an updated version which is just as good as the first one. The themes that Paul touches on are familiar, and echo a lot of those that are talked about on this blog (like how the future of marketing is generous, honest, playful, collaborative, experimental, helpful, participatory - all good words), but as is usual from Paul it is a refreshingly well put together piece that is well worth a look. Hmmm, perhaps it's time to update What's Next In Media too...
(voice of brand marketer) where's the measurement?
Posted by: eaon | July 31, 2009 at 03:42 PM
Thanks Neil. One thing 'though - it sounds so easy; so why is it so difficult ?
Established practices I suppose.
And clever presentations from clever people who make it LOOK easy. What we need is more incomprehensible material that truly conveys the impenetrable nature of the challenge. Could you try to make the media one less easy to understand please ? That would help.
Posted by: Tom | August 01, 2009 at 08:15 AM
Strange thing - I was just doing a bit of reading, going through all the blogs I love (Only Dead Fish obviously high on the list) and I saw this post. The odd thing is that I just wrote a post on Paul's presentation this morning - now I'm wondering did I see this here yesterday?
Mind's not as sharp as it was in my youth ;)
Anyways - it's a great presentation, I'd love to have see it given in person.
Posted by: Christian Hughes | August 01, 2009 at 12:50 PM
eaon - well I think that the measurement is definitely a tough question. It depends. I have been looking at CMS analytics to see how my efforts in social media/listening/sharing content/inbound marketing, etc. are impacting traffic to our website. Of course you can't look at old metrics either - because the way people are arriving at websites has ultimately changed. How you engage users on your website has changed. And thus the way that content management systemss are being built is changing as well: http://www.oshyn.com/_bpost_4325/The_Next_Evolution_of_Web_Content_Management_Technologies
Posted by: kimberly | August 05, 2009 at 08:21 PM