At the end of December, Adam featured a list of his Top 10 presentations of 2008 and kindly included my presentation on What's Next In Media in the list, along with Paul's deck on Modern Brand Building (majoring on the 'stop campaigning, start committing' line which I love). Featured in the list is this useful presentation from Ouriel Ohayon on Google. Much is written about Google's model and approach but rarely is it gathered together so succintly but so comprehensively. So it's worth a look.
It reminded me of a Jeff Jarvis Guardian column (he also has a new WWGD book out) I read before christmas that suggested we are seeing the dawn of a new economy and that rather than 'defying' the current economy, Google was 'defining' it. In the new era, the mass market is replaced by a mass of niches, and companies will succeed by building networks and platforms, as Google does - in other words, being the enabler.
*UPDATE* Nicolas has kindly pointed out that this presentation is authored by Faber Novel rather than Ouriel (who was the link on Slideshare), so props to them. Thanks Nicolas.
It has decent content but it is presented horribly - hurt my eyes when I looked at it full-screen. He needs to visit presentation zen http://www.presentationzen.com/ and Guy Kawasaki's post on what presos should look like: http://blog.guykawasaki.com/2005/12/the_102030_rule.html !!!!
Posted by: Anjali | January 06, 2009 at 11:30 AM
Thanks for the links Neil. Just a precision
Ouriel Ohayon seems to be a nice guy, but has nothing to do with these slides, expect that he wrote a piece on Techcrunch France about this doc from Faber Novel.
Posted by: Nicolas | January 14, 2009 at 02:32 PM
Hi Nicolas. Apologies for that. I'd thought they were Ouriel's slides seeing as how he'd posted them on slideshare (from which I followed the link to his site). Honest mistake, but thanks for putting me right. I see Faber Novel are credited in the presentation itself but if you'd like me to update the post I will.
Posted by: neilperkin | January 14, 2009 at 02:52 PM
Tkanks Neil for your super fast answer!
Don't no the Faber Novel's guys, but i think it would be fair ;-)
Posted by: Nicolas | January 14, 2009 at 03:26 PM
All done :)
Posted by: neilperkin | January 14, 2009 at 04:06 PM