At the end of December, Adam featured a list of his Top 10 presentations of 2008 and kindly included my presentation on What's Next In Media in the list, along with Paul's deck on Modern Brand Building (majoring on the 'stop campaigning, start committing' line which I love). Featured in the list is this useful presentation from Ouriel Ohayon on Google. Much is written about Google's model and approach but rarely is it gathered together so succintly but so comprehensively. So it's worth a look.
It reminded me of a Jeff Jarvis Guardian column (he also has a new WWGD book out) I read before christmas that suggested we are seeing the dawn of a new economy and that rather than 'defying' the current economy, Google was 'defining' it. In the new era, the mass market is replaced by a mass of niches, and companies will succeed by building networks and platforms, as Google does - in other words, being the enabler.