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Neil Perkin


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July 08, 2008

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david cushman

Not naiive, human. With you on this Neil. Even computer simulations of human behaviour get this: tit-for-tat consistently proves the most successful strategy. Treat customers well, you get lots of goodness back. Treat them badly: tit-for-tat.
Fantastically outward-link-laden post to make your point beautifully, too!

david cushman

BTW, you've given me a great (though labour intensive) idea. My blog is about to break the 100 barrier on technorati (I think my nose might bleed...) and when (if?) it does I'm going to celebrate by writing a post that links to everyone who has linked to me over the past years. There I've written it. Hold me to it!
The first thing I'll do is link to this post to credit you for the inspiration!

facu

excellent post. im tagging it. should put up something about this in my blog soon. btw i´m working on a campaign at the moment for a tech company and last month they approved an idea that has to do a lot with what you´ve said. i worked hard on it, but now comes the hardest part, making it happen. soon as i have a green light i´d love to share it with you.
cheers.

neilperkin

David - thanks. That's a lovely idea.

Facu - interested to hear about that

eaon pritchard

Loving this Neil.
You are touching on the notion of dynamic interdependance (a key Buddhist thingy btw - more fuel to your inner hippy!). Slowly but surely industry is realising that they are responsible not to just investors/shareholders but to the communities they exist in (and the future of those communities) and not just by profit but by service to the earth etc.
Theres another whole can of globalisation worms to be opened around this topic too.
PS honoured to be linkety-linked in such a thoughtful article. nice one.

Will

The best brands are definitely generous. Those who get a kicking aren't. Sounds a little like PR 101, but I'm continually amazed as to how many brands have no idea about the basics.

I think Richard had a nice post about this:

http://www.adliterate.com/archives/2007/04/please_live_gen.html

neilperkin

Eaon - with you on the globalisation thing. Can of worms alright.
Will - cheers. I missed that one so will take a look

zeroinfluencer

To quote from the movie Kung Fu Panda:-

The past is a history,
The future is a mystery,
But today is a gift - that's why they call it the present.

(I saw it last night, it's fun!)

@eaon
Carpe diem is global community currency waiting to be invested in.

katy

Amen to that - fantastic post.As much as clients and brand managers would love to think that their brand proposition is enough of a reward in and of itself for consumers, the brand contract depends on you making it worth my time for me to share my valuable time with you. Make it worth my while. Give me something back, earn my respect. I definitely don't think generosity is naive - rather it's extremely sensible commercial strategy! Do as you would be done by, give your consumer what they want and something else that they didn't know they wanted, and reap the rewards

R N B

Good stuff. It's so obvious but so important that the web so actively encourages co-operation, and you've summarised it very well.

neilperkin

David - nice :)

Katy - nicely put

Thanks Ranaban

Henry Chilcott

Nice post.

The bit at the beginning reminded me of something I heard from Aki Spicer - the shift from 'sticky' to slippy':

http://henrychilcott.typepad.com/henrychilcott/2008/05/sticky-to-slipp.html

neilperkin

Sticky to Slippy. Like that. Thanks Henry

fiony

that is interesting!

david cushman

added that list as promised!

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