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Wow, is all I can say about this. Produced by Damon Albarn and Jamie Hewlett (of Gorillaz), and based on the classical Chinese novel, "Journey to the West", it will be used to introduce coverage of the Olympics on BBC Sport. It debuted last night apparently (I missed it). Anyway, it's a bit mental, but all the better for it.
Outstanding promotional creativity to support programming. Again.
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Doves: Kingdom Of Rust
...feeling rusty
The Cure: Boys Don't Cry
Jumping Someone Else's Train
Fabulous. When I first saw the pic of pigsy on the bbc homepage I hoped Monkey Magic was back for a new generation. Surely the series has to follow?
Perfect filler when Dr Who is on hols ;-)
Posted by: david cushman | July 25, 2008 at 03:04 PM
That's indeed quite impressive, I knew there HAD to be some Gorillaz behind it.
Posted by: Andrea | July 25, 2008 at 05:20 PM
It was really good actually. I presume it promotes not just the OLympics but also the new Royal Opera House thing.
Posted by: Tom | July 28, 2008 at 10:03 AM
http://www.monkeyjourneytothewest.com/the-opera/
Posted by: Tom | July 28, 2008 at 10:07 AM