« The Girl Effect | Main | Goodness And Happiness »
Yes, I'm annoyed again. I drove past a poster ad yesterday and I had to double back and drive past it again to check what I was seeing. An ad for Smooth Radio that is a straight reproduction of the sleeveface idea. Another one. It's just so disappointing when there's no attempt to build on an idea or interpret it or just do something else with it apart from just rip it off. Shame.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d4dc653ef00e5538c90ee8833
Listed below are links to weblogs that reference Annoyed (2):
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
thats the ad industry for ya. built on hi-jacking cultural innovations.
'turning rebellion into money' to quote Joe Strummer.
not sure if sleeveface was rebellion but you know what i mean ;)
Posted by: eaon pritchard | July 09, 2008 at 10:41 AM
In one sense, they ripped it off. In another sense, they've brought an underground phenomenon to a mainstream audience.
Advertisers have always pulled that trick. As indeed have musicians, artists, even scientists.
And it's not an easy trick to pull off - the 'lose yourself in music' line is a clever one which legitimises the connection, and could become a long-term brand property.
Posted by: Scamp | July 12, 2008 at 02:06 PM
Take your point Scamp. And I've learned since that they at least spoke to them before hand about what they wanted to do. But I still believe that they should at least build on the idea in some way...don't you think?
Posted by: neilperkin | July 14, 2008 at 09:26 AM
Another one for the Sleeveface scrapbook. http://m-insights.blogspot.com/2011/01/eircoms-sleeveface-creative-talent.html
Posted by: Ciaran | January 06, 2011 at 04:15 PM