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This really annoyed me when I saw it. It's a Spanish print ad for the fnac record stores. And it's a complete rip off of the great consumer driven idea Sleeveface. Thing is, they haven't even tried to do anything different. They've just stuck the logo in the corner. Shame. Unfortunately it's this kind of advertising that will simply add to the cynicism people have about seeming ubiquitous commercial intrusion.
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Doves: Kingdom Of Rust
...feeling rusty
The Cure: Boys Don't Cry
Jumping Someone Else's Train
Smells suspiciously like a scam ad to me Neil.
Posted by: Stan Lee | February 21, 2008 at 11:50 AM
so lame.
But thats an interesting trend - advertising imitate grassroots internet.
I watched the Brits yesterday and all mastercard ads where simply lousy youtube-like ordinary people dancing at home (bedroom/kitchen)videos...priceless.
Sign of the times...
PS:I'd love to get hold of the wallpaper research. cheers!
Posted by: Asi | February 21, 2008 at 01:04 PM
I'm not so sure, Stan - it's apparently done by an agency called Kitchen who do indeed have fnac as a client...
Asi - will see what I can do
Posted by: neilperkin | February 22, 2008 at 09:28 AM
it's testament to the fact that the idea drought is here. it's a well trodden path for trad ad agencies - if it's any consolation, lack of invention will always lead to failure when it comes to 'creative' agencies.
Baaa
Posted by: rubbish | February 22, 2008 at 03:42 PM
OK so Kitchen have FNAC as a client. Bet they saw the stuff online, mocked up an ad, then presented it as an 'initiative/value add'. Which is close to a scam in my eyes.
Posted by: Stan Lee | February 24, 2008 at 01:04 PM
See what you mean Stan. You could well be right.
Posted by: neilperkin | February 24, 2008 at 01:46 PM